Vivian Rosenthal '90
“New Media and Art projects collapse the boundaries between art and commerce by bridging the gap between art, design and technology.”
Vivian Rosenthal is a marketing whiz with a master’s degree in architecture. She founded Tronic Studio with a classmate from Columbia and spent 10 years creating edgy, large-scale interactive installations, CGI (computer generated imagery) and live action short films, web virals and animated ads for a host of clients including Yahoo, Target, Sharp and HP.
Recently, Vivian has become interested in augmented reality technology-- exploring ways to integrate outside elements (photos, graphics, etc.) into personal video and photos. Her latest venture is Snaps, a mobile app, which allows users to “snap a photo” and add virtually anything – from branded content, images of athletes, celebrities and musicians, or a range of fun icons – to their photos and share them using social media. Snaps was recently featured as one of the top 24 US start-ups in the Wall Street Journal’s Startup of the Year series. Snaps won the startup mobile category at Ad:Tech NY 2012.
Vivian was named one of Creativity Magazine’s top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by Ad Age, TEDx, Ad Tech, IDEAS: The Innovation + Design Series, and Stylus Innovation Forum. She won the Microsoft Storytelling Award for the U.S. in the brand category and was selected as one of five women CEOs for the L’Oreal Next Awards, honoring women in technology--an industry not known for women at the top.